• Chip Off The Old Block



    Creative Agency: phd3 Limited
    Project Type: Produced, Commercial Work
    Packaging Content: Chips
    Location: New Zealand

    Chip Off The Old Block offers an alternative grower brand of chips in an otherwise over-processed category. The brand name, overalls, shirts, flat colours, pocket device and language in the brand packaging celebrates ‘three generations and growing’ of potato grower.











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