Designers: Nikos Huijgen, Shirin Muradova
Project Type: Student Project
School: Shillington New York
Course: Graphic Design
Location: Amsterdam, the Netherlands
Packaging Contents: Chocolate
Packaging Materials: Paper
Chocobites is a chocolate brand for young children. It is an upscale brand that provides the best quality of chocolate all the while satisfying a need for playfulness amongst kids aged 4-7. My task for this project was to link a randomly chosen product (chocolate) with a randomly chosen target audience (6 year olds). Inspired by my little sister I created Chocobites. The design focuses on fun and interactivity, two very important points in making successful packaging for 6 year olds.
The packaging can be manipulated by children to create an interesting interaction. The Chocobites monsters open their mouths - also revealing secret messages written on their back.