Creative Agency: Saguan Maron
Designer: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Gen - Gerardo Michelini
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Materials: Bottle Glass
"Crua Chan" is a scream of war, or revolution. It is a rhythmic march to battle. 100% Malbec looking for the nerve, not the flesh, austerity before exuberance.
The handle of a claymore is the star on the front. On the back the same sword through the land of Gualtallay the war scream CRUA CHAN.
Strength, power, fight, claw among other concepts are surrounding this unconventional design.
It is a label that has two fronts or two cons. It is ambiguous.