Creative Agency: Saguan Maron
Designer: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Passionate Wine
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Materials: Bottle Glass
The design of the label represents the great Argentine "Gaucho". The illustration shows the battle for the "gaucho" that fight to preserve their traditions and confront the Barbarians. In this case the Gauchos are winemakers who challenge the hostile terroir. "Bárbaro" is the place where they come from grapes. This place be calling Gualtallary, which is the paradise on earth.