Creative Agency: KOLORO
Project Type: Produced, Commercial Work
Client: Globino Group
Packaging Contents: Cheese
Packaging Materials: Multilayered transparent film
"Globino" Group is among the top three producers of meat and meat products in Ukraine. According to the survey, "Globino" is a leader by the degree of confidence to the of the stability of the product quality.
On the background of existing packages with countless images of nature, cows, pitchers, craft materials, woven vines and kitchen checkered tablecloths, we have chosen a European design style based on minimalism known as flat-style.
The unique selling proposition must be original, and at the same time, doubtless. We have chosen a contradiction as a USP that will attract attention and provide memorability. The production of 1 kg cheese requires 10.5 liters of milk. Due to this fact, the USP is "More milk than in milk." Our idea is highlighting the obvious, but so far no one has used this information.
The viewing window is the main element of the package of cheese as consumers' choice is made on the appearance of the produce (color, texture, matte or glossy, etc.). Atmospheric spike creates a picture of milking.