Creative Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Shalev Wine Estates
Location: San Luis Obispo, California, USA
Packaging Contents: Wine
Packaging Materials: Bottle; screenprinted label; cork+capsule or screwcap
Hillersden: New Zealand’s Newest Tradition
From the island of New Zealand, Hillersden wines take us on an epic adventure. Begin your journey at the peak of the highest mountain, descend through dense forests where wild beasts roam, and follow the river down into the valley to a small farm, where grapes are grown using sustainable methods and the people are some of the nicest you'll find anywhere. The logo marks tell the story and create a sense of place, while custom illustrations make up the scenery and fantastical beasts. We took advantage of current screen printing technology to use the entire surface of the bottle to tell the story, creating a seamless scene that wraps the entirety of the bottle.