Creative Agency: THINK Packaging
Design & Artwork: Onfire Design
Project Type: Produced, Commercial Work
Location: Auckland, New Zealand
Packaging Contents: Tickets, information
Packaging Materials: 500 micron B&F Starlux (cardboard)
Hirepool were offering existing customers the opportunity to win a tropical getaway as part of their loyalty programme. Onfire Design's idea was to create a pack that not only captured the essence of the promotion, but created a storage box to hold the ongoing reward vouchers as they were collected.
In a nutshell - workman attire on the front, and a bright island shirt / holiday vibe underneath - giving it the perfect contrast and opening experience.
THINK Packaging created the unique form/information pack which is sealed with Velcro, just like a Hi Vis jacket and also featured additional tactile elements, like the pocket, badge and collar to really bring the concept to life.
The pack looks like work attire, yet parties like a holiday & functions like a box.