• Hirepool - Tropical Getaway Pack

    Creative Agency: THINK Packaging
    Design & Artwork: Onfire Design
    Project Type: Produced, Commercial Work
    Client: MediaR
    Location: Auckland, New Zealand
    Packaging Contents: Tickets, information
    Packaging Materials: 500 micron B&F Starlux (cardboard)

    Hirepool were offering existing customers the opportunity to win a tropical getaway as part of their loyalty programme. Onfire Design's idea was to create a pack that not only captured the essence of the promotion, but created a storage box to hold the ongoing reward vouchers as they were collected.

    In a nutshell - workman attire on the front, and a bright island shirt / holiday vibe underneath - giving it the perfect contrast and opening experience.

    THINK Packaging created the unique form/information pack which is sealed with Velcro, just like a Hi Vis jacket and also featured additional tactile elements, like the pocket, badge and collar to really bring the concept to life.

    What's Unique?
    The pack looks like work attire, yet parties like a holiday & functions like a box.

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