Creative Agency: Design Happy
Designer: Will Jones, Richard Bray, Jon Plumb
Project Type: Produced, Commercial Work
Packaging Contents: Chocolate Spread & Jam
Packaging Materials: Jar
JimJams is a range of low sugar Chocolate Spread & Jam.
The client wanted to convey their authentic family focused offering of a healthier alternative to high sugar spreads to parents more successfully. Their previous design lacked brand and messaging standout which resulted in less impact both to consumers and buyers
Design Happy crafted a bold and bespoke pack and equities that married perfectly with the family focused brand story. The result was a bolder, more appealing pack with great shelf presence, to consumers and buyers alike.
Following their successful relaunch, JimJams have continued to go from strength to strength, finding both investment opportunities and multiple listings in some of the nations largest supermarket chains, including Tesco and Ocado. The JimJams design has also been featured on the BBC an in British Press.