• Le Petit Marseillais - Douceurs Fruitées (Student Project)

    Designer: TONCIN Jessy
    Project Type: Student Project
    School: MJM Graphic Design
    Course: Infography
    Location: Paris, France
    Packaging Contents: Soap
    Packaging Materials: Paper, tissue paper

    This student project aims to create a new range of «Le Petit Marseillais». It includes making labels of three soaps ( watermelon / strawberry - kiwi / banana - orange / mango) , a box including these soaps and leaflets .

    In my concept , I was inspired by an old advertising of «Le Petit Marseillais» based on a poem which said «It is better the ideal soap which proves dressed in a newspaper that you can't judge a book by its cover .»

    So I wanted to play with appearances and on the effect of surprise to give a playful side to this family brand. At first, we have a simple, purified packaging and when we open it, we discover a colorful and fruity universe. Moreover, as soaps are unpacked, we see other things appearing.

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