Creative Agency: W20
Creative Director: Marshoud Dababneh
Design Chief: Andreas Ibsen
Project Type: Produced, Commercial Work
Packaging Contents: Redwine, Zinfandel, Italy
Packaging Materials: Paper
“Letterwine is bottled sunshine.”
Zinfandel, also known as Primitivo, is a traditionally grown grape in Puglia, the "heel" of Italy.
The region is known for its sunny and dry climate, fertile soil and with a chill breeze from the Mediterranean Sea, some say it’s the best area in Italy to produce quality wine.
The wine has an intense ruby-red colour, with a complex bouquet. It is full-bodied yet smooth and elegant wine. The tannins are soft, supple and well balanced and the finish is long and lingering.
The wine works perfectly with a variety of foods. Fresh vegetables, pastas, gratins, lamb and stews are just a few examples of which the wine is a perfect compliment.
Letterwine is more than just great wine. We took one part great wine, one part brilliant design, and created a great wine concept. A concept focused on personality and creativity. Every letter of the alphabet is represented, which opens up a world of possibilities. Spell out DAD for a Father's Day present, MOM for a Mother´s day or add some flair to your decorating with a personalised display.
The possibilities are endless.
A custom created and superbly crafted typeface that together with great design and wine make up a one of a kind wine concept.