Creative Agency: Brandy Design
Project Type: Produced, Commercial Work
Packaging Contents: Mustard
Packaging Materials: Glass
The OCTIM Vinegar and Mustard Manufacturing Plant was established in 1965 in Olsztynek, Poland.
Redesigning the line of its traditional mustards was one of the steps in a long-term rebranding process, one that included changing the company’s whole visual identification system.
The old-fashioned packaging didn’t distinguish the product enough from the competition, and also minimized its true qualities. Our goal with the packaging design was two-fold.
We wanted to create a distinct and modern look that would make the product stand out on store shelves and attract new customers, while simultaneously retaining a large percentage of their current customer base.
As a result, we made smart and unobtrusive changes to the already recognizable logo brand, and placed it in visible parts of the label. The bright colors on the labels, the simplicity, the see-through label parts, and the slightly humorous infographics give a modern twist to the packaging. The resulting packaging by Brandy Design is one-of-a-kind in its category, and yet trustworthy and playful enough to draw instant attention from viewers.
The vibrant, diversified color palette and modern design that are rare in this category.