• Peckish Bird Seed (Student Project)



    Designer: Shohaib Iqbal
    Tutor Andy Bainbridge, Jon Harker
    School: UCLAN (University of Central Lancashire)
    Course: Graphic Design
    Tutor: Andy Bainbridge, Jon Harker
    Project Type: Student Project
    Location: Preston, UK
    Packaging Contents: Bird Seed
    Packaging Materials: Card

    Project Brief
    Take an item from a supermarket shelf that is worth £1 (approx.) and then re-design and repackage the item and in someway give the product “added value”, so it can be replaced on the supermarket shelf and sold for double the price.

    What's Unique?
    My solution was a statement solution that creatively uses a folding technique to mimic the opening and closing of a bird’s mouth to dispense the seeds. The design itself interacts perfectly with kids and also adults too!.

    I chose 3 domestic garden Birds to create a range, Blackbird,Robin & Blue tit.












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