• Pizza Crust Chips

    Creative Agency: Pivot Marketing Inc.
    Creative Director: Liz Schwartz
    Designers: Romina Kuppe, Pamela Barbieri
    Account: Heather Bult
    Project Type: Produced, Commercial Work
    Client: Hello Delicious! Brands
    Location: Chicago, USA
    Packaging Contents: Chips, Snack Food
    Packaging Materials: Matte Plastic

    The challenge: stand out in the crowded snack and chip category. The solution: Pivot. Instead of trying to elbow its way onto the shelf, consumer packaged goods company Hello Delicious! decided to offer its pizza crust chips in alternate spaces in grocery and big box stores. That meant making sure the packaging and product brand were distinctive. And that meant coming to us. We developed the product name, brand attributes, positioning and personality, right down to creating a brand mascot—Napoli the pizza-maker—as an identifier. Then, we created packaging for each line extension, providing a holistic look-and-feel while emphasizing the “why to buy” in visually arresting—and appetizing—ways.

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