• Pleasant Evening Soju (Concept)

    Creative Agency: Unblvbl Branding Agency
    Art Director, designer: Timur Saberov
    Illustrator, designer: Anastasia Matveeva
    Photographer: George Sorokin
    Project Type: Concept
    Location: Russia
    Packaging Contents: Coctails
    Packaging Materials: Glass, paper

    '좋은 밤' 이 라는 소주 - Pleasant Evening Soju

    Unblvbl developed the concept of Asian cocktails based on soju - '좋은 밤' 이 라는 소주.

    Soju (소주) - Korean beverage, grain distillate strength from 20 to 45%, usually used in its pure form, but in recent years it has increasingly become an ingredient for cocktails.

    좋은 밤 name translates from Korean as "Pleasant Evening" and this product was created just for this type of evening in nice company.

    Reference point in communication with the consumer - illustration on a paper bag, made in watercolors. Each one is based on the predominance of the color characteristic for a specific taste.

    There's three of them: apple, strawberry and orange.

    As for the labels placed on the bottle, we have entered the most harmonious in its subjects - poster on the wall, a sign in the park and billboard.

    Illustrations, ease and taste - all that to create the right emotional state.

    Working on this project we wanted to do first and foremost something that goes beyond our perception of low-alcohol cocktails, cultural code and the ordinary.

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