Creative Agency: Saguan Maron
Designer: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Manuel Michelini
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Materials: Bottle Glass
The design of the label you want to display a mockery towards classical and conventional way of making wine. All items placed in the design are fantastic, dreamlike, drawn from dreams full of inconsistencies. The composition for many may be meaningless. In the composition of each element it is positioned at the right place to be.
This kind of fantastic technique between delirium, dream and reality is called magical realism. I am a lover of art and its various movements, always my label have an inspiration in art history. In this case, the movement also spread to literature and content with fantastic or magical elements that are perceived as normal by the characters is. An example of magical realism in literature Gabriel Garcia Marquez and is a novel that was adored “Cien años de soledad”.