Creative Agency: Omdesign
Project Type: Produced, Commercial Work
Client: Porto Ferreira (Sogrape Vinhos)
Location: Leça da Palmeira, Portugal
Packaging Contents: 5 Porto Ferreira Vintage Port wines (1947, 1952, 1985, 1994 and 1997) and a book
Packaging Materials: Handcrafted with luxurious materials, such as silver, exotic wood and natural leather
The whole of the packaging for Porto Ferreira’s special “200-year lot" was created and produced by Omdesign, a Portuguese advertising agency.
This lot is made up of five exceptional Vintage Ports (1947, 1952, 1985, 1994 and 1997). The “1947” is a 1.5-litre magnum and the “1952” is a rarity, coming as it does from a year when the company was one of the few to declare a Vintage.
Extremely luxurious, this unique and exclusive packaging was totally handcrafted by Portuguese craftsmen, using exotic wood, silver and natural leather. It features a book inside and was auctioned by Sotheby’s in the Tower of London in May 2015. Only one person had the pleasure to open and appreciate this rarity with 5 of the most delightful Porto Ferreira Vintages. The key that closes this packaging reinforces the exclusivity and magic of these historic Port wines. In order to guarantee the main characteristics and quality of these wines, we produced a packaging with 5 drawers, because it is the best way to preserve them.
This Port was marketed under the “Luxury of Time” concept, entirely designed by Omdesign with the aim of reflecting the new and exclusive luxury positioning that Porto Ferreira took its inspiration from, having the patience to wait until now to launch it on the market.
Extremely luxurious, this unique and exclusive packaging was totally handcrafted by Portuguese craftsmen, using exotic wood, silver and natural leather. Only was produced a single packaging (1 unit) to be auctioned by Sotheby’s in the Tower of London in May 2015.