Creative Agency: 327 Creative Studio
Project Type: Produced, Commercial Work
Location: Porto, Portugal
Packaging Contents: Sandwich
Packaging Materials: Paper
Francesinha (the most typical dish from Oporto city) was recently named as one of the 10 best sandwiches in the world. Inspired by this mention, the creators mixed the original concept of Francesinha with the possibility of eating it by hand.
Sandinha was born.
We were approached to develop the complete restaurant experience, involving naming, brand and identity, packaging, website, social networks, interior design and space planning. Due to the product’s history and tradition, the brand aesthetics and interior design followed those principles, while communicating in a single color and with an industrial type and furniture.
As the product contains sauce, and is typically eaten in a plate, the challenge was to design a package that enable people eating a Francesinha by hand without spilling the sauce. The trick is to press the package on the bottom, sliding Sandinha up, making it easier to eat.