Creative Agency: Emphasis Brands
Creative Director: Bobby Yeoh
Project Type: Produced, Commercial Work
Client: The East Indie Co
Packaging Contents: Seafood Abalone
Packaging Materials: Paper
Our key focus on this project is on designs and concept. We studied both the established and emerging premium abalone businesses to transform their product and create experiences in this ever-changing market.Our practices combine the best of business understanding, strategy, the art of design, innovation and implementation which translate to our client at the end of the day ; a new market revenue.
The design of our packaging is gear towards the English speaking crowd during the Chinese New Year Period. The design also take into consideration of previously ignored key message that consumer would place an interest in, eg. age of the abalone, type of species . Also explore different market segment demand needs in term of buying experience and design appeals factor.