• The East Indie Co 1983

    Creative Agency: Emphasis Brands
    Creative Director: Bobby Yeoh
    Project Type: Produced, Commercial Work
    Client: The East Indie Co
    Location: Singapore
    Packaging Contents: Seafood Abalone
    Packaging Materials: Paper

    Our key focus on this project is on designs and concept. We studied both the established and emerging premium abalone businesses to transform their product and create experiences in this ever-changing market.Our practices combine the best of business understanding, strategy, the art of design, innovation and implementation which translate to our client at the end of the day ; a new market revenue.

    What's Unique?
    The design of our packaging is gear towards the English speaking crowd during the Chinese New Year Period. The design also take into consideration of previously ignored key message that consumer would place an interest in, eg. age of the abalone, type of species . Also explore different market segment demand needs in term of buying experience and design appeals factor.

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