• Toasted Coconut Clusters

    Creative Agency: Pivot Marketing Inc.
    Creative Director Liz Schwartz
    Designers: Romina Kuppe, Kim Leshinski, Ryan Lynch
    Copy Writer Ross Freedman
    Account Heather Bult
    Project Type: Produced, Commercial Work
    Client: Hello Delicious! Brands
    Location: Chicago, USA
    Packaging Contents: Snack Food, Coconut, Chia Seeds, Pumpkin Seeds, Sunflower Seeds
    Packaging Materials: Matte plastic

    Toasted coconut mixed with chia, pumpkin and sunflower seeds is not your typical snack. So why design a typical package? Instead, we got to the essence of Toasted Coconut Clusters, looking at not only visuals, but the overall form factor of the product for inspiration. Our take: the product was uncommon, so the design approach should be too, in order to resonate with potential audiences. That meant focusing on color palettes that evoked a sense of place—cool hues and funky, laid-back typefaces with a touch of the tropics in design. And that also meant designing a package that was unlike the typical aggressive, in-your-face riot of colors and type typical to snack foods.

    0 comments → Toasted Coconut Clusters

    Post a Comment