• Va Vino

    Creative Agency: Watermark Design
    Designer: Jena Thielges
    Creative Director: Darcey Lacy
    Project Type: Produced, Commercial Work
    Client: Hamlet Vineyards
    Location: Virginia USA
    Packaging Contents: Wine

    Introducing “Va Vino”, Hamlet Vineyard’s newest and brightest varietal: A 100% Viognier Sparkling Wine. The varietal’s fanciful name and the brand’s tagline (A Virginia vineyard by Virginia natives with an old Virginia house and a farm hand named Virginia) are both hand-lettered and elegantly gold-foiled for a playful, modern aesthetic.

    Va Vino is the first package design within a brand refresh for Hamlet Vineyards. Watermark’s goal is to reflect the brand’s Joie de vivre and elegance, mixed southern comfort.

    What's Unique?
    Breaking the mold of traditional, staid design within sparkling wine, this is a package that encourages celebration, with a youthful elegance and minimalism. Hand-lettering techniques were used to produce typography truly unique to Hamlet Vineyards.

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