Creative Agency: Watermark Design
Designer: Jena Thielges
Creative Director: Darcey Lacy
Project Type: Produced, Commercial Work
Client: Hamlet Vineyards
Location: Virginia USA
Packaging Contents: Wine
Introducing “Va Vino”, Hamlet Vineyard’s newest and brightest varietal: A 100% Viognier Sparkling Wine. The varietal’s fanciful name and the brand’s tagline (A Virginia vineyard by Virginia natives with an old Virginia house and a farm hand named Virginia) are both hand-lettered and elegantly gold-foiled for a playful, modern aesthetic.
Va Vino is the first package design within a brand refresh for Hamlet Vineyards. Watermark’s goal is to reflect the brand’s Joie de vivre and elegance, mixed southern comfort.
Breaking the mold of traditional, staid design within sparkling wine, this is a package that encourages celebration, with a youthful elegance and minimalism. Hand-lettering techniques were used to produce typography truly unique to Hamlet Vineyards.