Creative Agency: Alex Kronenberg
Project Type: Student Project
Location: Tel aviv, Israel
Packaging Contents: Sponge, Cleaning product, soap
Packaging Materials: Plastic, Net, rubber band, Metal
A cleaning sponge packaging from a lifestyle brand, called we give a f*ck, which is using "wast" as inspiration, curating and displaying it in a different way, showing the beauty in things people considered damaged or worthless.