Creative Agency: FruityLOGIC Design
Designer: Steve Lim
Project Type: Produced, Commercial Work
Client: PT. Bahana Nusa Lubrindo
Packaging Contents: Motorcyle Lubricants
Packaging Materials: Metalizing Sticker, Plastic Bottle
AGIP Oil undergo a packaging redesign, which changes the plastic bottle shape to target the middle up market segment.
FruityLOGIC Design was tasked to redesign the label and started out with some research on the existing label design and proposed to raise brand recognition by using the yellow and black identity colour as the major packaging colour to differentiate from other motor oil brand.
The design was printed on metalizing sticker using 5 colour process, resulting a golden yellow colour label.