Creative Agency: Depot Creative
Designer: Angela Spindler
Industrial Designers: Andrew Simpson, Charlie Payne
Photography/Images: Steven N Meyers
Project Type: Produced, Commercial Work
Client: Bare Cosmetics
Packaging Contents: Facial Serum
Packaging Materials: Glass bottle with injection moulded plastic dropper, Box printed on 400gsm Heaven 42
The project brief was to create a unique range of bespoke botanical facial serums focusing on adding emotional equity and preciousness, communicating the source of origin and delivering a premium positioning.
As the product is made from natural botanical extracts it made sense to look at nature for both inspiration and direction. The packaging's visual language and form design represent nature at its very best. The design solution was to reflect natures inner workings in a very transparent and vivid way. This is captured through material usage, the frosted glass bottle, the leaf shaped dropper and the brilliant radiographic images.
The bottle is frosted glass with an injection molded plastic applicator. The neck label is self adhesive printed CMYK, plus two spot colours, hot foil stamped with an all-over satin varnish. The carton uses Heaven 42 for its high-white property, providing a pure background for the luminous images. Their depth and detail achieved using stochastic screening. Hot foil stamping and a subtle satin all-over varnish provide the final touches. To enhance the unpacking experience, the carton employs clever internal mechanics allowing the bottle to rise when the box is opened.
The project was a fusion of classic skin care and traditional botanics. Exploring and researching a number of material attributes and finishing techniques to develop a new category language for the dropper and create an own-able asset in the bottle.