Designer: Jessica Redmond
Project Type: Student Project
School: Academy of Art University
Course: Package Design 2
Tutor: Thomas McNulty
Location: Nashville, TN, USA
Packaging Contents: Olive Oil
Packaging Materials: Glass, Cardstock
This was our final project for the course, and for this assignment we were required to redesign three olive oil labels using a current brand. We used this opportunity to redesign the existing label design and select a new bottle shape if we choose to do so. We needed to select three different flavours / infusions and also create a gift-type box holder for all three bottles.
For my project, I chose to redesign an existing, recent, and award-winning Italian brand named F'Olio, known for it's incredible taste, authenticity, and being organic. I decided to use a unique "torso" bottle shape to make it more eye-catching and create a more high-class, award-winning, upscale feel to the package and brand. I painted the bottles each as the colour of the flavour to help better differentiate the flavours and bottles from one another, whilst continuing that colour onto the labels themselves. I created the labels in the same torso shape to keep consistency and create a new label that was both unique and would really stand out amongst the crowd.