Creative Agency: Inspirina
Project Type: Produced, Commercial Work
Client: Meia Dúzia® - Portuguese Flavours Experience
Location: Vila do Conde, Portugal
Packaging Contents: Honey Jams mixed with several fruits and spices
Packaging Materials: Paper, Aluminium
The brand meia.dúzia® - Portuguese Flavours Experience, developed this unique and original product by introducing a new idea to the market. The inspiration came from the world of painting, inspired by the tubes of oil paint, leaving the metal visible and using a color palette in compliance with the fruits, spices and products used inside the tubes.
Seeking to amaze with the creation of unexpected and unique flavours, meia.dúzia® uses and gives value to Portuguese raw materials of Portuguese designation of origin, such as the Bravo de Esmolfe apple, Azores Pineapple and Rocha pear, as well as biologically produced raw materials, such as the European blueberry, redcurrants, raspberries, figs and aromatic herbs.This experiments resort to genuinely Portuguese ingredients such as Port Wine, Douro Moscatel and Madeira Wine. Pumpkin and Orange Jam with Honey, Cinnamon and Port wine, Blackberry Jam with Hazelnut and Nutmeg, Rocha Pear and Redcurant Jam with Lemon Balm and Pink Pepper are some of our unique flavour mixtures.
The jams in aluminum tubes meia.dúzia, dispense bottles spoons and knives for spreading. With tubes exposure to fresh air after opening is reduced, the fruit does not oxidize with light while maintaining the original colors.
This packaging in particular, is intended as a new line of products released by the brand. The product consists in jams of honey combined with spices and Portuguese fruit. The fact that the tubes are sold in pack's of 6 units, allowed the creation of this hexagonal shape, inspired by the honeycomb. The color palette used, follows the same concept of alignment. Both the carton with graphics that take us to the world of honey and bees with the gold, black and pattern, in its interior we follow the same concept of the brand, using the label according to the products used in the manufacture of jam.