Creative Agency: Mirbach Schmolzi Design
Calligraphy/Illustration: Lorena Mirbach, TYPE AND SIGNS Hamburg
Location: Hamburg, Germany
Packaging Content: Beer
Packaging Materials: Glass, Sleeve
Mirbach Schmolzi Design is a successful German package design agency operating in the field of fast moving consumer goods (FMCG). Many of our designs work very well, even if they have to submit to the compromises of the market. Fortunately, there are also projects a client is open to new ideas, concepts and design approaches, design concepts people have never seen before and Hot Rod Oil is born this way.
We were briefed to develop a number of various concepts - Hot Rod Oil was one of the most interesting. Here in Germany, many teenagers love cars and especially unusually pimped up cars. The current trend of brewing unconventional craft beer shows that classic design can indeed be replaced by new and unusual designs. We hope Hot Rod Oil someday will get a chance someday.