Creative Agency: Robot Food
Project Type: Produced, Commercial Work
Client: Ice Kitchen
Location: London, UK
Packaging Contents: Ice Lollies
Packaging Materials: Plastic Flow Wrap
Founded in New York and now based in London, Ice Kitchen’s next goal was to crack Europe. Robot Food delivered an ice-cool new brand identity and design to help them on their way.
Ice Kitchen hand-make delicious fruit, dairy and cocktail ice lollies. Only artisanal ingredients are allowed, such as whole fresh fruits, fresh milk and cream, and top quality chocolate, herbs, spices and aromatics.
Taking inspiration from the handmade ethos, Robot Food gave the new identity a handmade-style twist, and added a colour changing ‘degree’ symbol for some playful context. But the real stars of the show are the lollies and their ingredients so the team heroed each on pack for clarity and standout. London College of Art student, Divya Scialo, was then commissioned to produce the loose, hand-painted wrapper illustrations. Bursting with mouthwatering colour, the results jump off the packs to express each product’s personality and ingredients.
Refreshingly elegant and contemporary, the new identity elevates the brand’s original charm to seriously scrumptious effect. New distribution channels throughout Europe are in the pipeline, alongside existing listings at Cook in the UK, and a weekly stand on London’s popular South Bank.
Cesar Roden, Ice Kitchen owner, said, “Robot Food have done a beautiful job. The results are stunning, and significantly boost our taste appeal for a true reflection of our brand values. We’re now perfectly positioned to wow the wider European market.”
Simon Forster, Creative Director at Robot Food, said, “No one else does ice lollies quite like Ice Kitchen. As a market leader, they deserved a truly standout brand – bursting with colour and artisanal values – to take them to the next level.”