• Malbec del Mercado

    Creative Agency: Saguan Maron
    Designer: Carolina Saguan
    Project Type: Produced, Commercial Work
    Client: Santa Julia
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Materials: Bottle Glass

    MALBEC DEL MERCADO is an organic wine that respects the environment and represents Bodega Santa Julia’s characteristic sustainability. These concepts should be expressed in the image of its label.

    The Design is based on the botanical drawing, which is a combination of science and art, more of the former than the latter. The botanical plates have a special charm and this is what we wanted to convey directly to the design of the label. These botanical illustrations include the organoleptic descriptors of Malbec such as: pepper, violets, liquorice, blackberries, strawberries, cherries, plums and clove. The current, dynamic and harmonious composition results in a clear, leading and legible brand, which is crowned with a frame of these illustrations. The background is similar to papyrus in order to get the warmth that a wine of these characteristics needs.

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