Creative Agency: Saguan Maron
Designer: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Santa Julia
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Materials: Bottle Glass
MALBEC DEL MERCADO is an organic wine that respects the environment and represents Bodega Santa Julia’s characteristic sustainability. These concepts should be expressed in the image of its label.
The Design is based on the botanical drawing, which is a combination of science and art, more of the former than the latter. The botanical plates have a special charm and this is what we wanted to convey directly to the design of the label. These botanical illustrations include the organoleptic descriptors of Malbec such as: pepper, violets, liquorice, blackberries, strawberries, cherries, plums and clove. The current, dynamic and harmonious composition results in a clear, leading and legible brand, which is crowned with a frame of these illustrations. The background is similar to papyrus in order to get the warmth that a wine of these characteristics needs.