Mezzadro Wines

Creative Agency: Spazio Di Paolo
Designer: Mario Di Paolo
Project Type: Produced, Commercial Work
Client: Mezzadro Winery
Location: Italy

Spazio Di Paolo has conceived a marketing project for a new line of wines called Mezzadro. The name Mezzadro comes from the Italian word ‘mezzadria’, which represents the old practice of dividing the land and its outcomes between the landowner and the farmer. This idea of division has been developed and underlined by the minimal design of a clear-cut line, which divides the entire packaging in two parts. The plow becomes an important testimonial of the historical passage between the landowner and the farmer. While, the illustration of the embossing image recalls the arid land.