Creative Agency: Design Studio K2d
CEO: Sergey Kamaev
Art Director: Elena Koole
Project Type: Produced, Commercial Work
Location: Moscow, Russia
It is always interesting to develop new packaging design for unusual products when tradition and genre cliches are not yet formed, so you can safely experiment.
Excelsior line is undoutably unusual. Firstly, alginate mask - itself is an innovative product, and secondly, the structure is very untypical: four tubes with masks for different skin types and spray-bottle with an activator, which can be used in combination with each mask. Packaging design should somehow decipher for the consumer this unusual product formula.
Packaging masks - white with bright color accents: large colored circle with number also repeats in the logo as a small bright dot the «i». In the same bright color colored product name, and - surprise! - The inner surface of the package.
In order to emphasize the supporting role of a spray, we have made it a bottle of silver-gray. Against this background, we brought together all four colored circles with masks packages - so we show that the spray combined with all product lines.
And for everyone it to become clear, we showed in details the process of using masks and spray on the side of the package with the help of illustrations.