Creative Agency: Bloody Paper Boat
Designer: Rahul Dias
Project Type: Produced, Commercial Work
Client: Orps Organics
Location: Mubai, India
Packaging Contents: Oil, Scrub
'Pahadi' means Mountains and it normally refers to the Himalayas and the region at the foot of the Himalayas. The brand in itself stands for purity, care, goodness and well-being that ultimately delivers a balanced living.
Pahadi Local is an initiative that identifies and sources wellness products locally from the Himalayas, bringing the luxury and pureness of tradition from the Hills to the Cities. Pahadi Local strives to deliver non-formulated pure products which are carefully sourced, extracted and delivered so that the wellness benefits are maximum while the customer carbon footprint is minimum. They are non-standardised & non-filtered to maintain maximum purity.
The branding & packaging was mean to reflect the luxury and purity of the brand.
Since the product is categorised as a luxury product in India, its packaging was meant to reflect this luxury while still retaining a pure, earthy feel.