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Paul Smith - Luxury Is... (Student Project)


Designer: John Szetho
Project Type: Student Project
School: RMIT University
Course: Bachelor of Communication Design
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Publication

A luxury sector fashion publication designed to be purchased as a keepsake for guests of the 2016 Paul Smith exhibition, held at the National Gallery of Victoria (NGV), Australia. The aim of the project was to showcase the identity and history of British fashion brand, Paul Smith.

Client constraints:
• Look and feel both expensive and special
• Represent the brand in the appropriate manner
• A minimum of 24 pages (including cover)
• No limitations with colour
• No requirements of size and format
• You are to source all text and images that are appropriate to the brand
• NGV, San Pellegrino, Moët & Chandon logos must be used in B&W
• Attention to detail and beautiful crafting are paramount



What's Unique?
Black foiling, flat board mounting, striped textiles.






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