• Paul Smith - Luxury Is... (Student Project)

    Designer: John Szetho
    Project Type: Student Project
    School: RMIT University
    Course: Bachelor of Communication Design
    Tutor: Renato Gallina
    Location: Melbourne, Australia
    Packaging Contents: Publication

    A luxury sector fashion publication designed to be purchased as a keepsake for guests of the 2016 Paul Smith exhibition, held at the National Gallery of Victoria (NGV), Australia. The aim of the project was to showcase the identity and history of British fashion brand, Paul Smith.

    Client constraints:
    • Look and feel both expensive and special
    • Represent the brand in the appropriate manner
    • A minimum of 24 pages (including cover)
    • No limitations with colour
    • No requirements of size and format
    • You are to source all text and images that are appropriate to the brand
    • NGV, San Pellegrino, Moët & Chandon logos must be used in B&W
    • Attention to detail and beautiful crafting are paramount

    What's Unique?
    Black foiling, flat board mounting, striped textiles.

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