Designer: Zsofia Paszternak
Project Type: Student Project
School: Budapest Metropolitan University
Location: Budapest, Hungary
Packaging Contents: Pastry
Packaging Materials: Paper
In my work, I designed the full identity of a bakery, called Pékműhely. My whole project was built on a wordplay, since Pékműhely means Baker Workshop in Hungarian. I paired the pastries and sweets with tools, such as a screwdriver or a saw. With this logic, I built the logo and a bunch of icons. I used limited colours (black and white, and a bright yellow in the packaging), because I felt that this minimalist style suits my drawings the best. The natural colors and shapes of the pastries make a nice contrast to this.
My design address the younger generation: it's modern, and fun. Makes people laugh when they walk by the bakery. I think humour is a great and memorable tool, and in our world, when you only have one or two seconds to catch someone's attention it could mean a lot.