Designer: Huyen T. Do
Project Type: Student Project
School: Academy of Art University
Location: San Francisco, USA
Female friendships have always been a constant source of comfort and inspiration in my life. They are special, unique bonds that can’t quite be compared to anything else. HER beer is a concept born out of a deep appreciation for the women that I’ve come to know and love, who are smart, funny, complicated and endlessly fascinating.
HER is the antithesis to the ultra-sexualization of female forms in mainstream product marketing. The brand aims to serve as a reminder that women are so much more than their bodies—they have been and will continue to be amazing artists, designers, writers, politicians, scientists, and philanthropists—who move and shake the world and inspire generations to do the same.