Creative Agency: Bloom London
Designer: Jolanta Zute
Project Type: Produced, Commercial Work
Location: London, UK
Packaging Contents: Effervescent tablets
Packaging Materials: Plastic, Card
The team at RESCUE® recognise that one of the major consequences of hectic days and a busy lifestyle is a lack of energy and tiredness. RESCUE PLUS® Effervescent is a unique combination of RESCUE® flower essences, B vitamins and minerals. Fizzing with vitamins and minerals, this new Rescue product contains vitamin B12 and Magnesium which help to reduce tiredness and fatigue, as well as Pantothenic acid (Vitamin B5) for normal energy release and Zinc for normal cognitive function.
The RESCUE PLUS® sub-brand is an innovative break-through for the RESCUE® brand. Through the addition of specific, proven ingredients to its mix of Bach flower essences, the RESCUE PLUS® sub-brand increases consumer appeal and value by introducing new formats with credible, and substantiated claims.
The RESCUE PLUS® brand and packaging was created with premiumisation in mind, a unique design that would translate the additional benefits of the product alongside gaining strong shelf stand out.
RESCUE PLUS® has been designed to really stand out on shelf beyond the traditional RESCUE® REMEDY. A unique colour palette has been introduced, retaining the established yellow brand identity with an addition of a silver pack separation to convey the additional benefits of the product.