• Slice Wavy Fries

    Creative Agency: Seven Agency
    Designer: Thiago Ranielli
    Project Type: Produced, Commercial Work
    Client: Distribuidora Muller
    Location: Brazil
    Packaging Contents: Snacks Wavy Fries
    Packaging Materials: Metallic BOPP

    Slice is a wavy fries well known in southern Brazil. Very consumed in the local market, the product has a good quality, but the drapery always presented less than this quality. The new proposal eliminated the confusing visual information from the previous design, and added a position "for those who do not stop.". This position was evidenced by the dynamic packaging through the hurricane. The brand was revived by adding movement and mannerism, and the colors of the original flavors underwent fine-tuning to give more liveliness and joy to the product.

    What's Unique?
    Dynamism and movement, along with the vibrant colors make this very energetic, cheerful design.

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