• Smilex12+ (Student Project)


    Designer: Anna Kosheleva
    Project Type: Student Project
    School: Hse Art And Design School
    Course: 3
    Tutor: Alexandra Kuznetsova
    Location: Russia, Moscow
    Packaging Contents: Toothpaste
    Packaging Materials: Carton

    Smilex12+ is a concept of packaging for teenager toothpaste. According to teenager's nature the style is bold, bright and little protest. The series has a character for each taste. They are similar to brave and resolute Basquiat's paintings. There is the main bright spot for taste marker (it is a character) and many words lettering for information which is important for parents. Smilex12+ is a natural toothpaste. There are little pictograms of its features as "free from" and "clinically tested" for example because of that.












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