• Treana Red Wine

    Creative Agency: Makers & Allies
    Project Type: Produced, Commercial Work
    Client: Hope Family Wines
    Location: San Luis Obispo, California, USA
    Packaging Contents: Wine
    Packaging Materials: Bottle, screenprinted label, capsule, cork

    Hope Family Wines’ flagship red, Treana, was the frumpy girl in a romantic comedy who gets a makeover halfway through the movie and lands the prom king in the end. Stunning in screen-printed gold foil, Treana has become a bombshell: sensors and easy on the eyes, yet unpretentious and honest in her humble roots.

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