Creative Agency: This Way Up
Designer: Hayley Bishop
Project Type: Produced, Commercial Work
Location: London, UK
Packaging Contents: Herbal tea
Heath & Heather is the original English herbal tea brand.
First established in 1920 by two pioneers of herbal medicine, the brand needed to redefine it’s role and appeal to a new generation of tea drinkers.
The founders initially sold packets of seeds for growing fresh herbs at home, giving everyone the opportunity to enjoy the health benefits of herbal infusions.
They focused on native English varieties that could be found in heath's and hedgerows, and championed the benefits of herbal medicine in their books and lectures. All the teas are reassuringly pure and simple, inspired by nature, and made from 100% natural, organic produce.
Their vision provided the inspiration for the rebrand, which uses a seed tag as the brand panel surrounded by an abundance of herbal goodness to celebrate the expertise in selecting and blending each variety.
Whilst each pack is beautifully crafted for Health & Happiness, together they make a beautiful hedgerow.
Each pack has a soft touch varnish that makes the feel great in the hand.