Designer: Damirdesign & Co.
Creative Director: Damir Midzic
Designer: Adnan Suljkanovic
Photographer: Samir Sinanovic
Project Type: Produced, Commercial Work
Location: Bihac, Bosnia and Herzegovina
Packaging Contents: Non-carbonated soft drink
Packaging Materials: Glass
One of the leading brands on the Bosnian and Herzegovinian market is Lipa water. The client decided to grow Lipa brand into two sub-brands: Lipa Pulp and Lipa Ice Tea. Ice tea is a very popular drink, providing refreshment, with simultaneous enjoyment in fruity flavors. Based on Lipa water, with an addition of tea extracts, aromas and concentrated fruit juice Lipa Ice Tea offers top-quality refreshment and comes in three flavors: peach, forest fruit and cranberry-apple.
Lipa Ice Tea is packed in 0,25l glass bottles, ready to be served chilled in cafes and restaurants, but also as a retail product. Sleeve label is used for design application which enhances organic shapes and a splash of freshness. Typography is transparent in some parts of the label revealing the color of liquid inside the bottle.