• Sierra Alta

    Creative Agency: Studio Parr
    Photographer: Mark Newton
    Project Type: Produced, Commercial Work
    Client: Ehrmanns Wine Ltd
    Location: United Kingdom
    Packaging Contents: Wine
    Packaging Materials: Glass, Label

    “An exuberant & classic design, inspired by the rich heritage of Mendoza.”

    Sierra Alta is a bold and full-bodied Malbec designed by Studio Parr, a boutique branding, packaging, and graphic agency in the UK.

    The design reflects the wines character by Balancing a bold, contemporary layout with traditional craftsmanship.

    The weathered natural paper features a two part label, allowing for the beautifully crafted monogram to take centre stage. The strong geometric structure is accentuated by heavy flat-bed emboss detailing whilst the striking electric blue gives great recognition in a crowded market place.

    Sierra Alta is a wine dedicated to the rich heritage of its birthplace through its design and character.

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