• Baikal

    Creative Agency: Getbrand
    Creative directors: Andrey Gornov, Lina Nazyrova
    Creative designers: Julia Zimovets, Anastasia Golovina
    Art director: Alena Pankratova
    Illustrator: Pavel Pavlov
    Project Type: Produced, Commercial Work
    Client: Aqualife
    Location: Russia
    Packaging Contents: Lemonade
    Packaging Materials: Glass bottle, aluminium can

    Baikal is a well-known classic Russian lemonade. The original receipt was invented in 1977 and the company producer owes the receipt since then.

    The agency's objective was to restore the old Baikal image and to give it a fresh look appealing to the youngsters.

    So we kept the key elements - colors, illustration that gave design a rather vintage look.

    Typography was handwritten in a retro-style. Design gained bright distinctive bright blue ribbon.

    The illustration was redrawn but authentic style was kept. This approach let us keep the connection with original lemonade and to prove it authenticity as well as let the youngsters open new Baikal like an "new old" refreshing beverage.

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