Creative Agency: Hofner.co
Project Type: Concept
Location: Tel AViv, Israel
Packaging Contents: Beard Oils
Packaging Materials: Kraft paper
Barba is a set of costemtic products aimed at young men. The brand combines vintage layouts with modern minimalism. Dried flowers, which are often associated with feminine cosmetic products, are used with tree brances and dirt to give masculinity to the product, as it is aimed at the outdoor man.
The use of feminine elements to appeal to the modern man, and dirt to advertise what is essentially a clean product.