Creative Agency: Estudio Joplin
Project Type: Produced, Commercial Work
Packaging Contents: Beer
The campaign #OctubreDisfrazado seeks to invite consumers to be free and to be whatever they want to be. The premise is that everything is more fun with costumes. In the commercial, you can see the holiday spirit, and direct the consumer to join this liberating move.
To create the label design and cans of Brahma, we begin by illustrating different costumes. In this image you can see just some of the designs we did. The idea was to generate empathy with conventional costumes but also look creative.