• Cemento Sol

    Creative Agency: Brandlab
    Project Type: Produced, Commercial Work
    Packaging Content: Cement
    Location: Peru

    There are few brands that fail to meet 100 years, and even fewer have the capacity to reinvent itself.

    Sol es el cemento is Peru's oldest cement company and it has involved in some the most important works of Lima like the National Stadium, the Expressway, the Rebagliati Hospital and many of our homes. The rebranding moved to reinvent its origins, paying tribute to the first bag, found in a publication of the Trade 100 years ago.

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