Creative Agency: Brandlab
Project Type: Produced, Commercial Work
Packaging Content: Cement
There are few brands that fail to meet 100 years, and even fewer have the capacity to reinvent itself.
Sol es el cemento is Peru's oldest cement company and it has involved in some the most important works of Lima like the National Stadium, the Expressway, the Rebagliati Hospital and many of our homes. The rebranding moved to reinvent its origins, paying tribute to the first bag, found in a publication of the Trade 100 years ago.