Creative Agency: Monika Wojtaszek-Dziadusz
Project Type: Produced, Commercial Work
Client: Comedus P. Urbanik, E. Bisaga-Bogdan sp. j.
Location: Bolechowice, Poland
Packaging Contents: Chocolate
Packaging Materials: Paper
Chocolate brand Full of Flavour created for the youngest fans of chocolate. Velvety milk chocolate and white chocolate, so liked by children, combined with fruit, and in one of the type with jelly beans. Packaging must expose tasty additions and hit the tastes of small connoisseurs. White paper contrasts well with chocolate, fruits and jelly beans, colorful sides and the grahic elements. Illustrations, made a black line, not only to determine the shapes of windows, but also, along with descriptions create the ”tasty” reception of the product. On the back of the package humorous illustrations are a variety ”boring” technical descriptions.
Each chocolate has a name that matches the illustration. So it is a choice of chocolate, for example, ”From the Heart” with a window in the shape of a heart or ”Space” with the image of Saturn. With a variety of illustration, children can choose the chocolate in a package that suits them best.