• Globbing

    Creative Agency: Maeutica Branding Agency
    Art Direction: Anna Margaryan
    Brand Identity / Mascot Design: Hovhannes Papoyan
    Project Director: Marina Ghazaryan
    Photography: Arnos Martirosyan
    Project Type: Produced, Commercial Work
    Client: Globbing
    Location: Armenia, Yerevan

    The brand:
    Globbing is a lifestyle liberator that makes all that the world has to offer easily available. It is a disruptively radical start-up in the area of shopping, based in US and operating in the US and European markets. Globbing, for the first time ever, makes shopping online at American or European stores a viable possibility for people based in countries where shopping and traditional shipping options are limited.

    The project:
    It was a very challenging and exciting experience. Since Globbing is an international project with a unique profile and revolutionary impact on the market, it required involvement of various international experts at different stages. In cooperation with our colleagues from the US, Maeutica came up with a logotype supported by a corporate character: a giraffe, as a part of brand visual identity. The choice of this mascot illustrated the unlimited opportunities Globbing offers to its customers: the giraffe is an animal with a unique ability to reach out to anything he wants and make those things easily available for the shoppers. Apart from being a part of the visual identity, the giraffe also allowed a wide space for gamification and functional use on the website.

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