• Grabbo Salads

    Creative Agency: NC Design Studio
    Creative Director: Narissa Almeida Coutinho
    Project Type: Produced, Commercial Work
    Client: Grabbo Salads
    Location: Mumbai, India
    Packaging Contents: Salad
    Packaging Materials: Plastic, Sticker paper

    Client Brief :
    Salad packaging design for 12 variants, keeping and design simple, fresh, attractive, easy to use and get information about the product.

    Solution :
    A stick label was designed of 3 x 8 inches to seal the open edge of the salad box.Clean, minimal, simple layout using simple elements and font.The base color used is a dark grey (a very rare color choice you would say for salad) but this dark grey tone helped are pop the greens in the salads. Other color used on the label like orange, yellow, green etc are used in medium - bright hues which make feel oh so hungry! The label was designed to that is "make your own salad kit" used be self explanatory which shows you how to prepare the salad in 1,2,3 easy steps. The nutritional info in placed in a simple open layout so that the customer gets all the info in a quick glimpse.

    What's Unique?
    The use of colors (which is not very salad stereo type) makes in stand out from all other salad packaging.

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