Creative Agency: NC Design Studio
Creative Director: Narissa Almeida Coutinho
Project Type: Produced, Commercial Work
Client: Grabbo Salads
Location: Mumbai, India
Packaging Contents: Salad
Packaging Materials: Plastic, Sticker paper
Client Brief :
Salad packaging design for 12 variants, keeping and design simple, fresh, attractive, easy to use and get information about the product.
A stick label was designed of 3 x 8 inches to seal the open edge of the salad box.Clean, minimal, simple layout using simple elements and font.The base color used is a dark grey (a very rare color choice you would say for salad) but this dark grey tone helped are pop the greens in the salads. Other color used on the label like orange, yellow, green etc are used in medium - bright hues which make feel oh so hungry! The label was designed to that is "make your own salad kit" used be self explanatory which shows you how to prepare the salad in 1,2,3 easy steps. The nutritional info in placed in a simple open layout so that the customer gets all the info in a quick glimpse.
The use of colors (which is not very salad stereo type) makes in stand out from all other salad packaging.