Creative Agency: Estudio Pedro Gonzalez
Project Type: Produced, Commercial Work
Packaging Contents: Wine
Packaging Materials: Peper
Got, Sun and Maximas are three new products for Gratias wineries, two red Bobal variety and one Tardana white variety. All of them with a new image in line with the values of the winery.
Ethical wines that respect the actual price of grapes and help the crops where years ago other ripped the grapes out.
Wines that makes you feel good, because they don't contain sulfites and practically all the movement/transfer is manual, as natural as possible.
And wines made with heart, kind, well guarded and in line with the biological clock of the seasons.
Besides they recover minority varieties like Tardana, white grapes that is the last one in the collect. And they incorporate part of raising Bobales in clay pots as the Romans did.
All merged into a new design, clean, serious, large format in one body and finishes and papers in line with the philosophy of the winery.
The new brand and icons coexist in the back label, creating range and making the product easily recognizable by the consumer.