Creative Agency: DDB Copenhagen
Creative: Simon Higby, Clara Prior-Knock
Design: Simon Friis
Project Type: Concept
Location: Copenhagen, Denmark
Packaging Contents: Bike Helmet
Packaging Materials: Recycled paper and cardboard
Jump on your bike, put on your helmet and look like Justin Bieber while cruising for the sunset.
This could become a reality, if Lego or Playmobil has the guts to take on the challenge of Simon Higby and Clara Prior-Knock. Two creatives from Scandinavia, whom have come up with the concept of the Helmet Hair. A project that has come a long way on sheer determination and creativity.
“44% of children surveyed don’t wear a helmet while riding a bike, they wanted to come up with a design that kids would want to wear without being forced, and this essence should shine through both product, design and packaging.” The prototype was made by Danish design company MOEF using 3D mapping and printing technologies. The project was used as case for Higby's master thesis as well as exam project for interns, but still only made it to the prototype phase.
The concept of the packaging is that "life is supposed to be fun." Kids can both have fun and be safe at the same time. The conceptual packaging showcased here, was meant to be played with. When a kid receive his or hers Helmet Hair they take it out of the package and put it on. When their "new hairdo" is safely secured on their heads, they can flip the packaging box inside out, and it reveals something extra. Maybe it turns into a police siren for you to put on your bike and become an awesome playmobil cop. Maybe it becomes the head of a mighty steed to put on the front of your bike, or maybe something else entirely. The idea was to incorporate known elements from the Playmobil or Lego universes and give kids the ability to put it on their bikes, have fun while biking, living out their imagination and be safe while they do it.
The contents and the concept are linked completely. Adults wants safety, kids wants to ride their bikes and have fun. What makes this project and packaging unique is that it both serves the adults purpose and the kids' purpose at the same time, without compromising either.